Article Marketing – Are Business Articles Effective As an Advertising Tool?

The good thing about using this method of advertising is that it is FREE! There are lots of websites out there that offer this article publishing service for free. All you have to do is write an article on the subject or product that you want to promote, and post it on one of these sites. Remember to include the URL link of your own site in every business article you write.

Using this form of advertising offers potential customers access to your article for free, twenty four hours a day seven days a week and fifty two weeks of the year.

A good article can have a long shelf life, a website publisher may read your article and republish it on another site. That publisher might do the same and so on and so on, this domino effect can promote your site hundreds or maybe even thousands of times.

Take a look at these hints and tips on how to construct an effective article marketing advertising campaign.

1. Title, it is important to create a title that is relevant to your subject content, you must make your title interesting and attention grabbing. You must also use keywords that are appropriate for your topic. Remember do not over use keywords, search engines do not like it.

2. Your article should be interesting, helpful and informative, it should be kept on topic. It is surprising how many new writers stray from the subject that they should be writing about. Use selected keywords through out your body content.

3. Keep you business article informative, but also keep it short and to the point. Make your first two or three sentences interesting enough to draw your reader in and carry on reading the rest of your content.

Avoid using technical terms or language, this can be confusing for readers that are not familiar with the technical jargon that is used in your business.

4. Do not use your article as a platform for a sales pitch, your readers do not want to be sold anything they want good solid information. Your article should be informative and helpful, so keep the sales pitch for your website.

5. Apart from posting your business article in publishing websites, post on your own site. This will have the added advantage of attracting additional traffic when viewers type in your article keywords.

6. Post your article to related discussion boards. As you post more articles about your subject on these forums you will become known as an expert in your niche. As the forum is related to your topic your readers will already be interested in what you have to say, so you will have a ready targeted market.

7. Compile an e-book about your product and distribute it by email or download links.

8. Keep writing articles on different aspects of your niche this will keep your viewers interested and help attract new viewers. Keep posting on a regular basis with updates and fresh new posts.

9. To promote your business article effectively make sure your posts are kept up to date. Some article publishers display articles by the date, so the more up to date an article is the more chance of a higher search result.

10. Make good use of bullets and numbers, these make the article easier to read. It will also keep your visitor interested in what you have to say without them becoming bored.

Article marketing used as an advertising business tool is very effective indeed. Articles are free to publish so go ahead and start your marketing article program. Good luck.

Tom Wilson is an author and business entrepreneur and has been in business some forty years. He writes articles with the intent of offering correct interesting and useful Internet business information.

If you found this article helpful about, Article Marketing-Are Business Articles Effective as an Advertising Tool, and if you would like to make money GUARANTEED! from these online business opportunities. Then take a look at the FREE! step by step video tutorials here!

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How to Use Business Article Marketing Tips to Make Money Online

By using any of a number of business article marketing tips, you can make the most of the advertising potential of writing articles and submitting them to article directories to make money online. This potential is sufficient to enable you to achieve a Page #1 listing on Google and to attract tens of thousands more visitors to your website.

Not only that, but these visitors can be directed to specific pages on your website that you choose. It is possible to direct over 100,000 visitors to one page on a website where the Home Page gets only 1,000 visits per month. This is because of the benefits of being able to offer any link of your choice in the resource section of your article.

However, prior to offering all these article marketing tips it is important that you appreciate the fact that there is more to writing articles than just offering some badly written text and then expecting it to be published and read – it might be neither if your standard of writing is not good enough. So it is essential that your article is lucid and grammatically written if you wish to use them to make money online.

That said, here are some business article marketing tips on how to make the best of your article if it is intended for publication on article directories.

1. Make sure that the URL in your resource is related to the subject of your article. I don’t mean just the general niche, but the specific subject, so if you are writing about bow ties don’t lead them to a page about ascots or cravats. Lead them to a page explaining why most men who wear bow ties do so because most men don’t wear bow ties!

2. OR – and an important ‘OR’ – lead them to a squeeze page offering something in exchange for their name and email address. By doing that, you can use your article, not to offer readers further information, but to persuade them to join your list. You can offer a free course or a free eBook or report on your niche in return for their first name and email address. You will need to use an autoresponder such as AWeber or GetResponse to handle the form and list for you, but using article marketing to build a good email list is a fabulous way of using your article writing skills.

3. You can also use your articles to direct readers to your Squidoo lens or even your Facebook Wall or a YouTube video. You can make a video using a simple webcam that promotes your business, and then publish it on YouTube. By providing a link to that video in your article resource or bio, you can promote your business or product on the video.

4. Why not write an article about a common problem connected with your niche? Explain how frequently this problem arises and how it can affect various people in different ways. Examples are a) being unable to access certain websites from your computer, b) dogs that keep biting the postman and that are in danger of being put down, or c) how when some people diet to lose weight they appear to have no energy to do any housework.

Then, having presented the problem offer a partial solution, such as in a): web proxies can be used to access websites through a third party, and b): dogs can be trained to accept postmen walking down their path and opening their mailbox, or c): there are ways to diet that do not deplete your readers of the carbohydrates needed for the generation of ATP energy.

Then use your resource to suggest that you can offer more extensive solutions to their problem if they simply click on the link provided. Then make sure that you deliver the solution on the landing page. If you impress them with your knowledge and help, they will be more likely to purchase your products and help you to make money online.

These are just four business article marketing tips on how to use article marketing to get yourself known and persuade readers that you can help them with their problems. In using them, make sure that you not only offer genuine solutions to their problems, but also persuade them that you can offer a lot more help if they visit your website. Once on your squeeze page (a page persuading them to give you their contact details) give them a persuasive reason why offering their contact details will be of benefit to them in not only having this problem solved, but many other associated problems. You will then find that your emailing list will grow rapidly.

I am sure that you can now think of many more ways in which to provide business article marketing tips to readers of your own articles, and once you find you can do that then you should be able to build up your business, not only to make money online for yourself, but to help solve the problems of your prospective customers which, if you are honest about it, will give you as much satisfaction as selling any products related to it.

More information on how to use article marketing to promote your

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Business to Business Article Marketing

The tremendous success of the internet has brought many great advances for the general public and business owners alike, but what it can provide as far as marketing for a company is a new form of advertising referred to as business to business article marketing that is taking the viral advertising game by storm.

You may be thinking how can an article increase my sales or exposure? Article marketing is when a company creates beneficial how-to articles based upon the line of work their company falls under. They can also be written regarding the services your company offers and what makes your business the best option for those services. To go about writing the pieces you can opt to create them yourself or you can hire a company (of which there are hundreds) of writers to put them together for you. The fees are rather reasonable for these services, but if you know enough about your company and how to address the public to feature it through writing, then it’s cheaper to do it on your own.

Business to business article marketing is the process where your company has created the articles and you market them through another business’s website by posting them on their site. Another form of posting these written pieces is by having them incorporated in another company’s newsletter or in a printed flyer that can be displayed inside the other business. Sometimes the other business may require your company website to post one of their articles in exchange for displaying yours, or they may simply desire a link to their website to be placed on yours in exchange.

The whole process is free if you come across an agreement with the other companies to aide in their marketing as they guide you in yours. When you post the articles on the internet, you can potentially gain millions of new clients and customers by simply engaging in a few well-written articles that cost you absolutely nothing to create and publish which is rather amazing when you think about it. With the rising cost of television commercials and print ads becoming a dying breed, many are wisely turning to the power of the internet to make a name for their business. Just when you think you may have hit a wall in the marketing department for your business, there are millions of other companies is the exact same boat. These companies are willing to do the link exchange program or post articles for you on their websites to encourage new business relationships that will benefit their sales in the end. In the future by building these relationships you can evolve into exchanging coupons, offers or promotions with these companies expand both of your sales and exposure. Brand awareness is the most imperative part of marketing a business and going through a business to business article marketing program for free is the quickest and most inexpensive to method to gain new clients and exposure to a global market while increasing your profit and all for free!

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