Local Business Article Marketing: A Beginner’s Guide

Article marketing is not hard to do once you get the hang of it, but I know that initially there is a bit of a learning curve as you are trying to get started. A local business owner who is doing article marketing has the added hurdle to jump in that writing articles for businesses based out of a geographic location is a bit different than writing articles for an online business or website. In this article, you will find a collection of 4 questions and answers that will help you do local business article marketing.

Question 1 – Isn’t it enough just to have a website?

Answer: If you want your business to be competitive and get the full benefit that online marketing has to offer, then it is not enough just to have a website. Merely having a website does not translate into more customers, any more than having a box of business cards in your desk translates into more customers. In order for the business cards or the website to have any benefit to you, you must get them out in circulation. With a website, you do this by marketing it. One of the most popular online marketing tools is article marketing, because of its reliable effectiveness and its ease of use for the average person.

Question 2 – Why is Google so important?

Answer: Google is the largest referral source that your business will ever encounter. It operates 24/7 and is the most popular search engine on the planet. When people need information these days, they do not go to the phone book any longer–they go to Google. You have it within your ability and power to get a high ranking for your website on this massive referral engine called Google. When your website is highly ranked (on the first page, and eventually at the #1 listing) it can massively impact your business. In order to get a higher ranking in Google for your website, you would do article marketing.

Question 3 – How does article marketing work?

Write articles consistently each month on your general niche. You do not need to try to put your location in the title or article body. In the long run, it is better just to write articles on your general niche, rather than to try to write articles that incorporate your city name. Along with each article you will also submit a resource box, which is a short author bio that includes a link going back to your website. This link is very valuable–it is basically your ‘payment’ for letting people republish your article for free. By building links, you can improve your website’s ranking in Google. It is also very important that you create the type of resource box that will allow you to use your location specific keywords to form the link.

Question 4 – Do I need to have my articles published on websites that have viewers in my country or city?

Answer: Actually you just need to submit your article to article directories that publish articles on your general topic. Many directories cover a wide range of topics, so no matter what your business is, you will be able to find publishers interested in your articles. It does not matter where the publishers are located or where the people who look at the publisher’s website are located. Your goal is to get your article republished many times on the internet. You write articles on your general niche, and then you use your location specific keywords (Atlanta dry cleaner, London florist, etc) in your resource box, and be sure that those keywords form the link that goes to your website.

Your goal is not really to get people from your location to read your articles. You build links with your articles, and the resource box of your articles communicates to Google what your website is about. It tells Google, in essence: “When someone comes to you searching for information on London florists, remember this website and rank it highly.” Then, when people in your city do Google searches for your city and type of business, your website shows up high in the rankings. That is what you are working towards.

These are some of the most common questions about local business article marketing, and I hope these answers are helpful to you. Is there anything that is holding you back from getting started with article marketing today?

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Work at Home Business Articles, Get Them Free

If you’ve gone through the process of setting up your own website you’ll know it’s hard work to set up and design a good, functional site. Some people make the mistake of thinking they can put up a five-page website and their done for good.

Not so. A website that gets return visitors and search engine rankings is one that engages it’s readers with great content. The typical format for this content is articles. Articles are easy to read, easy to print and easy to take action on once their done.

One of the most challenging things about adding content is finding the time to add enough to keep your readers excited about coming back for more and coming back often.

If you’re looking for work at home business articles, then I’ve got a few suggestions for you on how to get great articles, for free.

Work at Home Business Articles: Where to Get Them FREE!

1. Use Reprintable Business Articles: Did you know that every day there are thousands of new reprint articles added to directories for you to reprint freely? The only requirements to reprinting these articles is that you leave the articles unchanged and that you leave the author bio as is with all links active.

I recommend you start with EzineArticles as they are VERY strict in terms of who they accept as authors and don’t allow any garbage.

2. Accept Guest Authors: Publishing an article on another site is a great way for a business owner to get more exposure and a good quality link back to their site. It’s also a way for you to get great original content for our website. If you’re looking for work at home business articles then look for authors in article directories like EzineArticles, then approach them and ask if they’d like to write an article for your site. Tell them how you found them and let them know how much you enjoyed their quality writing!

3. Get Interns: If your site or business is fairly established and you have skills you can teach someone new to the business then bringing on interns is a great way to get free work at home articles for your website or blog. This is another win-win situation as interns are usually extremely eager to do work in exchange for a transfer of knowledge. Of course you must work this into the learning experience for it to be of benefit to your interns.

So there you have three ways to get free articles for your work at home business website or blog. It’s important to use methods that work to help you get your content moving along so that you can quickly build readers and traffic. I recommend you always publish the highest quality content regardless if it’s free, paid or written by you – your readers will thank you for it!

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Business Article Marketing: Does It Work For Larger Companies?

For many years now article marketing has been the “go to” marketing tool for small business owners who want to market their websites. Increasingly though, I’ve noticed that interest is expanding to larger companies as well. I received this question recently from someone who works at a large corporation:

“Do you think that article marketing would work for a large company? I know it works well for small business owners and that it’s great for establishing the expertise of an author, but as a large company we want to bring attention to the company and not any particular person in our organization. Also, I don’t know if our traditional website would be very marketable. A lot of people these days have blogs and sites with lots of informational content, but our website is a static one that just has info about your company. Many thanks for your input on this!”

I’m so glad that someone asked this! There is no reason why submitting articles wouldn’t work for a large company, and I know many SEO specialists who work with large companies and who use article marketing as part of an overall online marketing plan for the company.

I just want to be sure that you understand how article marketing works, and I think that will help you to understand why business article marketing is not restricted to just small businesses, but would actually work for any size of business.

Article marketing is great for establishing the expertise of an author, but that’s not the main benefit by a long shot. The main reason that people engage in creating free reprint articles is to get a higher search engine ranking for their website. This is how article marketing helps improve a web page’s ranking:

You submit articles on the general topic of your website. These would not be articles about your business or your website, but they would instead be articles that teach your readers things that they need to know about your general niche.

Along with every article you submit you will also create what is called a resource box. A resource box is where you tell a little more about your company, provide a link to your website, and give a reason to click the link to your website. You could list an author name in the resource box if you wanted, but it’s not required. Many people who are marketing on behalf of a large company will just list the company name rather than a specific person.

In your resource box, you will have the opportunity to link words of your choosing to your website. The words that you would choose to link are called “keywords”. Keywords are words of special significance for your website, words that are accurate in classifying what your website is about and what people are typing into Google to reach websites such as yours.

Through that link in your resource box where the keywords are linked to your website, you are sending very powerful information to Google and the other search engines about what your website is about. This helps Google and the other search engines to classify your website and rank it appropriately. With consistent marketing, ideally the pages on your website will show up high in the rankings when someone does a search for one of your keywords.

You can discover the best keywords for your website by using a keyword research tool–there are many of these available online. When you do keyword research, you will come up with a variety of different phrases associated with the topic of your website, and you will alternate using those phrases in your resource boxes each time you submit an article.

So, that is how article marketing helps business owners–it can help your website to get a higher ranking, and the higher the ranking the more people will be referred to your website. The more targeted visitors who are referred to your website, the more potential sales and business for you.

Article marketing works for all types of websites, whether they’re the static traditional website or a blog. Even among small business owners, not everyone has a blog–many are marketing traditional websites.

I hope this helps explain how article marketing can work for people with businesses of all sizes. It’s true that small business owners were the first to catch on to the power of article marketing, but now larger corporations are jumping on board too. The purpose of article marketing is to help drive targeted traffic to a website, and that’s something that’s desirable whether you’re a solo business owner or have a huge organization

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