Business Article Marketing: How To Use Keywords In Local Articles (Draw Traffic To Your Website!)

Do you have a local business that you’re trying to market online? One of the best ways to bring attention to your business and website is with local business article marketing. You may have wondered how to submit articles so that you attract people from your own city to your website. I’ll teach you how in this article.

The first thing you need to do is keyword research. Keyword phrases usually involve a phrase that is anywhere from 2-8 words long.

When people go to Google and the other search engines to look up information, they will type words in the search box that indicate the topic that they’re interested in. From the searcher’s perspective, these phrases are called “search terms”, but from the website owner’s point of view, these phrases are called “keyword terms” or phrases.

Your goal is to figure out what people who are interested in your niche are typing into Google to reach websites similar to yours. When you do keyword research, you can see what people are searching for and how many people are doing those types of searches. You can also see how many websites are already meeting the demand for those searches.

Doing keyword research can help you develop the content on your own website–if you see that lots of people are searching for specific information having to do with your niche, you can create content on your site to satisfy those requests for information. You can also use your keyword research to create free reprint articles that you use to market your website.

When you do keyword research, you’ll come up with two different types of phrases. One type of phrase will be for your website–it is what you would like the pages on your website to rank highly for in Google. This phrase will include your location, since for a local business you want to attract website visitors who are in your geographic area.

We call these location specific keyword phrases your “main keywords”. These phrases will generally be shorter (2-3 words long) and competitive (there are other website owners who are competing for top rankings for those phrases too). There is more competition with these main keywords, but there should also be a bigger pay off. If you can get the pages on your website to rank highly for those terms, then you could get a lot of visitors referred to your site from search engines. This can result in a dramatic increase in website traffic.

In your article submissions, you would use these main keyword phrases in your resource box, which is the author biography that accompanies your article. You can even hyperlink your location specific keyword phrase, which would draw extra attention to it from search engines. Please note though that it is important not to hyperlink the same keyword phrase every time. It’s best to have a list of keyword phrases and alternate which one you use in your resource box.

With your articles, you do not need to worry about attracting people from only your city. The people who read your articles can be from anywhere, so the keyword terms that you use do not need to mention your location. Actually, unless you’re writing a travel article, your title and article should probably not mention your location at all. Instead, your articles will be on topics that are not associated with your geographic area (unless it makes sense to do so given your topic).

For example, if you’re a Dentist in Denver, you will write articles on dentistry in general, rather than trying to write articles about dentistry in Denver. But if you’re a Real Estate agent in Richmond, it may be appropriate sometimes for you to write at least some articles that are specific to your location, as that makes sense given your (real estate).

When doing your keyword research you’ll look for longer (3-8 words long), more specific phrases. These phrases may have fewer people searching for them, but they also have much less competition, making it easy for your article to rank highly for that keyword phrase. These are called “long-tail keyword phrases”, and you will use these phrases to determine your article topics.

Your goal in doing local business article marketing is to:

a) Get the pages of your website to have a higher ranking for the shorter competitive keyword terms that mention your geographic location. You do this by using location specific main keyword terms in your resource boxes and linking them to your website.

b) Get your articles to rank highly for the less competitive, long-tail keyword terms that you use for the topics of your articles. You can use these long-tail keyword terms in your titles and in your articles.

You may have noticed, when you do local business article marketing, you can get traffic to your website from different sources–the big source is through search engines, such as Google when people search for keyword terms associated with the pages on your website. The other is directly through your articles. When people read your articles, they can visit your website by clicking the link in your resource box.

As a local business owner, you can draw traffic to your website by submitting free reprint articles. Doing the keyword research helps you make sure that the work you’re putting into your marketing will pay off in the biggest way possible.

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4 Surprisingly Simple Tips to Make Any Business Article a Powerful Tool to Grow Your Business

It has been long accepted that writing and publishing high-quality business articles is a great way to expand the influence of your company and increase its profitability. A well-written and informative business article can do many things and has a long-reaching effect depending on where it is published.

One of the biggest advantages of business articles is that they can take either printed or electronic form, or both. With the internet and The Cloud, your opportunities for posting these powerful pieces of news are almost limitless.

Of course, it’s not as simple as it might seem. Business articles, unlike some other forms of writing, are held to a much higher standard. It is because of this that they work so well. It does mean, however, that when you write a business article of any kind, be it for a magazine, newspaper, press release, trade publication, your website, a blog, a newsletter, an article site or for any other reason, it must maintain the highest standards of quality and readability. And when your article is to be published on the internet in any way, it must be SEO compliant as well.

So this article will now explain how the use of 4 simple tips will ensure that every business article you write or have written will be highly effective.

Tip #1: Grammar and Spelling

We’ll start with this one because it’s blatantly obvious but also critically important. As stated above, business articles are held to a very high standard. First and foremost, the readers of these pieces of copy are more likely to be critical. And if you don’t take the time to read over your work, check the spelling and remove any grammatical errors, the effect of your whole message may be wiped out.

Tip #2: make it compelling and informative

When writing an article, make certain that your first thought is for the education or entertainment of your reader. Don’t just write a two-page advertisement for your company. A business article should be informative and focus on a specific topic. You will get more out of presenting something to the reader that they will genuinely find useful then trying to convince them to buy your products or services.

As part of this, it’s important to mention SEO (search engine optimization) Even if you’re writing an article for print, it’s a good idea to write another one for electronic release. And if your business article is for the internet, then SEO is key. But always remember, a well-written piece will consider the reader first and Google second. If you do this, generally your keywords will show through naturally. Natural use of keywords and key phrases is the vital foundation of all SEO.

Tip #3: Be Accurate

Once again, business articles, especially those presented as press releases and in newsletters, are scrutinized for their professionalism. So make certain that whatever you publish is truthful and accurate. In fact, it’s not a bad idea to back up your claims with cited statistics and information. The use of inaccurate facts can have a devastating effect both on the results from the article itself and on any future writings you create.

Tip #4: Be the Reader

Although you don’t want to write a blatant advertisement when creating a business article, you are creating a virtual sales person. There is always an unspoken message beneath any publication that the person or business writing the article is an expert on the subject and should therefore be considered as the place to go for the reader’s next purchase.

The trick is knowing how to get this message across subtly. The best way in which to achieve this is to write your business article as if you where the reader. Put yourself in their shoes. What are they looking for? What do they want to know? What are their needs, wants or problems and how can you solve them? When the reader of your business article feels that you are talking to them as if you’re on their side, you will have a laudable and powerful influence on their decision making.

The writing and publishing of business articles is a very effective marketing tool. The investment in the creation of quality copy can have an amazingly high return, especially when the article is published online. The internet provides very easy methods for syndication of your information and this brings both an increase in readership and search engine results. If you get your business article into print, it may not last as long but it will have a powerful and immediate effect. And who knows? It may be syndicated onto the web and into The Cloud as well.

Wouldn’t you like everyone who reads one of your business articles to want to learn more about your business?

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5 Simple Techniques Of Writing A Business Article For Your Web Site

Many of us feel that we are not a talented writer and believe we need to be gifted naturally to be of one. And because of this belief we often think into a self prophesizing truth that article writing is unbearably difficult. It frighten us to sit down before a blank sheet of paper and know that an hour later, nothing on it may be worth keeping. Additionally, it is frustrating to discover how much of a challenge it is to transfer thoughts and feelings from one’s head onto a sheet of paper.

It is upsetting to find an apparently simple business article writing subject often turns out to be a complicated proposition. Nonetheless, business article writing is not an automatic process: we will not get something for nothing – and we should not expect it to be. For almost everyone, competent business article writing comes from sheer hard work – from determination, sweat, and head-on-battle. The good news is that the skill of business article writing can be mastered, and if you are ready to ride on, you will learn what you need to know on how to write like a professional for your online business marketing effort.

For many people, online business article writing is a process that involves the following steps:

* Discovering a business concept – often through pre writing

* Developing a solid support for the business concept – often through more pre writing

* Organizing the business concept and supporting material and writing it out in the first draft

* Revising and then editing carefully to ensure an effective and error-free

Pre writing

If you are like many people, you may have troubles getting started with business article writing. A mental block may develop when you sit down before a blank sheet of paper. You may not be able to think of an interesting topic or argument. Or you may have trouble coming up with relevant details to support a possible argument. And even after starting a business article, you may hit snags – moments when you wonder “What else can I say?” or “Where do I go next?”

There are five techniques that will help you think about and develop a topic and get words on your business article:

* Freewriting

* Questioning

* Making a List

* Diagramming, and

* Preparing a scratch outline.

These pre writing techniques help you think about and create material, and they are a central part of the business article writing process.

Technique 1: Freewriting

Free writing means jotting down in rough sentence or phrases everything that comes to mind about a possible topic. See if you can write nonstop for ten minutes or more. Do not worry about spelling or punctuating correctly, about erasing mistakes, about organizing material, or about finding exact words. Instead, explore an idea by putting down whatever pops into your head. If you get stuck for words, repeat yourself until more words come. There is no need to fell inhibited, since mistakes do not count and you do not have to submit your article.

Freewriting will limber up your article writing muscles and make you familiar with the act of article writing. It is a way to break through mental blocks about business article writing. Since you do not have to worry about mistakes, you can focus on discovering what you want to say about a subject. Your initial ideas and impressions will often become clearer after you have gotten them down on paper, and they may lead to other impressions and ideas. Through continued practice in freewriting, you will develop the habit of thinking as you write. And you will learn a technique that is a helpful way to get started on almost any topic.

Technique 2: Questioning

In questioning, you generate ideas and details by asking as many question as you can think of about your subject. Such questions include Why? When? Where? Who? And How?

Techniques 3: Making a List

In making a list, also known as brainstorming, you collect a list of ideas and details that relate to your subject. Pile these item up, one after another, without trying sort out the major details from minor ones or trying to put the details in any special order. Your goal is just to make a list of everything about your subject that occurs to you.

Technique 4: Diagramming

Diagramming, also known as clustering or mapping, is another strategy that can be used to generate materials for a business article. This method is helpful for people who like to do their thinking in a visual way. In diagramming, you use lines, boxes arrows, and circles to show relationship among the ideas and details that occur to you.

Begin by stating your subject in a few words in the center of a blank sheet of paper. Then, as ideas and details come to you, put them in boxes or circles around the subject and draw lines to connect them to each other and to the subject. Put minor ideas or details in smaller boxes or circles, and use connecting lines to show how they relate as well.

Keep in mind that there is no right or wrong way of diagramming or clustering. It is a way to think on paper about how various ideas and details relate to one another.

Technique 5: Preparing a Scratch Outline

A scratch outlining is an excellent sequel to the first prewriting techniques. A scratch outline often follows freewriting, questioning, list making, or diagramming; or it may gradually emerge in the midst of these strategies. In fact, trying to make a scratch outline is a good way to see if you need to do more prewriting. If you cannot come up with a solid outline, then you need to do more prewriting to clarify your main point or its several kinds of support.

In a scratch outline, you should think carefully about the point you are making, the supporting items for that point, and the order in which you will arrange those items. The scratch outline is a plan or blueprint to help you achieve a unified, supported, well organized composition.

When you are planning a traditional essay consisting of an introduction, three supporting paragraphs, and a conclusion, a scratch outline is especially important. It may only be in a few words, but it will be the framework on which your whole essay will be built.

Writing a First Draft

When you write a first draft, be prepared to put in additional thoughts and details that did not emerge during pre writing. And don’t worry if you hit a snag just leave a blank space or add a comment such as “Do Later” and press on to finish the article. Also, don’t worry yet about grammar, punctuation, or spelling. You don’t want to take time correcting words or sentences that you may decide to remove later. Instead, make it your goal to state your topic and develop the content of your article with plenty of specific details.


Revising is as much a stage in the business article writing process as prewriting, outlining, and doing their first draft. Revising means rewriting an article, building on what has already been done, in order to make it stronger. One writer has said about revision, “its like cleaning house – getting rid of all the junk and putting things in the right order. “It is not just “straightening”; instead, you must be ready to roll up your sleeves and do whatever is needed to create an effective business article. Many of us think that the first draft is the article. We start to become good writers only when we realize that revising a rough draft three or four times is often at the heart of the article writing process.

Here are some quick hints that can help make revision easier. First set your first draft aside for a while. A few hours is fine, but a day or two is best. You can then come back to it with a fresh, more objective point of view. Second, work from typed or printed text. You’ll be able to see the article more impartially in this way that if you just looking at your familiar handwriting. Next, read your draft aloud. Hearing how your article writing sounds will help you pick up problems with meaning as well as with style. Finally as you so all these things, add your thoughts and changes above the lines or in the margins of your article. Your written comments can serve as a guide when you work on the next draft.

There are three stages to the revising process:

* Revising content

* Revising sentences

* Editing

Revising Content

To revise the content of your essay, ask the following questions:

1. Is my article unified?

* Do I have a business concept matter that is clearly stated or implied in the introductory paragraph of my business article?

* Do all my supporting paragraphs truly support and back up my thesis?

2. Is my business article supported?

* Are there three separate supporting points for the thesis?

* Do I have specific evidence for each of the three supporting points?

* Is there plenty of specific evidence for each supporting points?

3. Is my business article organized?

* Do I have an interesting introduction, a solid conclusion, and an accurate title?

* Do I have a clear method of organizing my business article?

* Do I use transitions and other connecting words?

Revising Sentences

To revise sentences in your essay, ask the following questions:

* Do I use parallelism to balance my words and ideas?

* Do I have a consistent point of view?

* Do I use a specific words?

* Do I use a active verbs?

* Do I use words effectively by avoiding slang, clich├ęs, pretentious language, and wordiness?

* Do I vary my sentences?


After you have revised your online business article for content and style, you are ready to edit – check for and correct – errors in grammar, punctuation, and spelling. Many often find it hard to edit an article carefully. Since they have put so much time and work into their article writing that its almost painful for them to look at the online business article one more time. You may simply have to will yourself to perform this important closing step in the article writing process. Remember that eliminating sentence-skills mistakes will improve an average and mediocre article. Further, as you get into the habit of checking your written article, you will also get into the habit of using the sentence skills consistently. This is an integral part of clear and effective online business article writing.

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